Post by account_disabled on Dec 1, 2023 23:59:11 GMT -6
You need a creative 30-second speech that you can use at any time, in any place, when someone asks, What do you do? It’s called an elevator pitch because you should be able to give it in total in the time it takes to ride an elevator up or down. This pitch must be creatively prepared and focus on what value you bring to your customers/clients. You can review some great elevator pitch examples and fashion one for yourself. Memorize it. And have your business card ready to hand over at the same time.
While many believe that email is not effective anymore (peoples’ inboxes are stuffed to the brim with promotions and advertisements), this is actually not the case. In fact, on average, the return for every Country Email List $1 spent on email marketing is $38. That’s pretty cost-effective.
The key is to do it so well that people scanning their emails will want to open yours. Here are some tips:
Don’t be a spammer. Don’t buy lists and send out mass emails – they don’t work
Gradually grow your list by getting subscribers through your other content venues – your website, your blog, your social media channels
Segment your lists according to where your prospects/customers are in their buying journey. They should receive different emails.
Study the emails that you personally get from businesses that are courting you. What makes you open some of them and not others? This should give you some great ideas about crafting your own.
Focus on the subject line. If it is compelling, you have a far greater chance of opens. Use available tools for creating great headlines, if you don’t feel creative yourself. And, these tools can also be used for headlines/titles of your blog posts and social media posts.
As Shelly Crawford, Head of Content Department at ResumesCentre, states: “It took us a while to figure out this whole email marketing thing. We were just throwing emails out there, hoping to generate even a tiny percentage of response. Once we made the decision to go about this logically, to use data and segmentation, along with some much-needed creativity in subject lines, we saw a vast uptick in opens.”